Author Archives: jay

The Importance of E-Mail List Segmentation And 30 Ideas To Get Started

Like most people, you prefer to read emails that matter. If the content isn’t relevant, you (and everyone else) delete the email and move on.…
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10 Ways To Measure E-Mail Marketing Campaign Goals

Email newsletter marketing definitely isn’t dead. In fact, it’s just as viable of a platform for marketing as ever. The most recent studies…
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The Ideal Email Marketing Template

The Ideal Email Marketing Template Now, let’s dive straight into the specific steps you can take in order to create the perfect email…
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7 Questions To Evaluate Your Marketing Automation Vendor Choice

There are many questions to keep in mind when considering a marketing automation solution. So what aspects should you note when evaluating a…
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