Author Archives: jay

Let's say you have an amazing new business -- you've created a software that recommends the perfect pizza toppings for your personality, and…

Referral business is great business. In fact,  a whopping 84% of people trust recommendations from people they know. But, many businesses forgo referral programs altogether,…

Building brand image is a demanding, time-consuming, and usually expensive, which is why owners of small B2C companies don’t put it at the…

Today, we will cover  the importance of understanding your audience for delivering better content. Writing content is all about giving useful information to…