Marketing Automation
You want and need your marketing systems to sing, dance and DELIVER. We will put our expertise to work to solve your challenges, streamline your campaigns, and help you deliver the results you and your company are counting on.
Marketing Automation aims to define a tight, digital strategy that focuses on automating your marketing and sales engagement to generate more leads, close more deals, & better measure marketing success. Raising your profile, boosting revenue, increasing efficiency, reducing cost, training your staff and communicating better with your customers are only a few of the business priorities vital to any company’s success. In order to avoid spending extra money for little return, you need a complex yet effective marketing automation platform.
Who Should Use Marketing Automation?
If you have a decent sized database of leads, at various points of the buyer's journey, with no way to organize and know who to contact, at what time? If you're frustrated with the amount of leads that don't end up adding to your sales bottom line, it happens--especially, since 80% of leads just aren't ready to buy at the time. Marketing automation software with features like lead nurturing will help to bring those leads back into the funnel.
Marketing departments save time and resources with an easy-to-use platform that makes it simple to manage all your campaigns in a single solution. Your campaigns run on autopilot while you spend time on all the other things you need to do to become more successful. With marketing automation you have a 360-degree view of how your prospects are interacting with you and the tools to turn them into customers.
In order to receive a thorough understanding of your product, service, customers, company needs and/or business goals, our digital consultants can offer group interviews with you and your team members. Our experts can assess the impact and effectiveness of your digital technologies and even investigate what your competitors are doing well. Our team can then identify KPIs for further measurement and evaluation of your online strategy for success. They also take part in shaping and prioritizing solutions that will provide optimum impact and effectiveness to suit your budget, time restraints and internal resources.
In addition to our aforementioned services, our professional team can also create insight into your company by profiling consumer personas, tracking customer behaviors and observing how consumers interact with your brand. This research enables us to better understand which brand touch-points are significant to your customers and how we can help influence them throughout their “consumer journey”.
We can provide each of our services individually or in conjunction with other services within the Digital Consultancy.
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